Pereira de Melo - our values

As a family and as producers of wines of special distinction, we hold in our essence the values that guide our conduct.

 

Ethics

We are governed by moral principles that regulate our behaviour and our way of acting with a sense of respect. Our character is underpinned by a solid moral formation that manifests itself through attributes such as honour, integrity, loyalty, honesty and gratitude.

Education and sobriety

The values, principles of education, good manners and courtesy that govern this family have been handed down from generation to generation with a sense of duty.

Discretion is at the root of our behaviour, in the way we relate to each other and in the way we carry out our work.

 

Family and sense of duty

All members of the family play a part in achieving excellence in our wines and in welcoming those who visit us.

This family's values and sense of responsibility are revealed at every moment in the life of this project, particularly in relationships with employees, customers, suppliers and anyone else.

Fraternity e Solidarity

Our essence is manifested in respect for the dignity of the human person, empathy for those around us and the desire to help those who may be in a disadvantaged position, paying special attention to the local community.

 

Consistency

The devotion, concept of artisanal creation, methods and detailed work remain faithful to the values defined by the family in the last decades of the last century.

Next
Next

Primado celebrates 20 Years: A Toast to Two Dreams